Richard Coyne

Richard Coyne researches and teaches in the areas of information technology in practice, computer-aided design in architecture, the philosophy of information technology, multimedia in design, digital media, and design theory. He inaugurated the MSc in Design and Digital Media, in which he also teaches.

He is author of several books on the implications of information technology and design with MIT Press and Routledge. His research has been supported by AHRC, EPSRC and SCRAN.

Member of the AHRC review panel: Visual Arts and Media (practice, history and theory)

Member of the RAE Architecture and Built Environment subpanel

Member of the editorial board of arq: Architectural Research Quarterly (pending)

He is a registered architect (Australia), and previously worked at the University of Sydney and in Melbourne. Richard was Head of Department from 1999 to 2002 and is currently Director of the Graduate School of the School of Arts, Culture and Environment.


Dick Davis

Dick is Executive Producer with Ambient Performance. Dick has led the way in innovation in technology supported learning in both corporate and academic organisations for over 20 years.

In his academic career he was responsible for founding the first UK government funded centre for online learning and for providing the networked services for the first online MBA programme in Europe. On moving to the corporate world he worked in internet corporate venturing. As the former Head of Integrated Learning for Cable & Wireless he latterly had global responsibility for e-Learning including the implementation of global online MBA and MSc programmes. Founding the Online Courseware Factory in 1999 with other leading online learning experts he was responsible for a range of large government and corporate projects. Dick is the Editor of SeriousGamesEurope.com and is actively working on projects in serious mobile gaming.


Professor Lillian Edwards

Lilian is Chair of Internet Law at the University of Edinburgh.

Since the dawn of the commercial Internet in 1996, Lillian’s principal research interest has been in the law relating to the Internet, the Web and new technologies, with a European and comparative focus. Lillian has co-edited two bestselling collections on Law and the Internet (Hart Publishing) with Charlotte Waelde, and her third collection of essays The New Legal Framework for E-Commerce in Europe was published by Hart in December 2005. Lillian’s work in on-line consumer privacy won the Barbara Wellbery Memorial Prize in 2004 for the best solution to the problem of privacy and transglobal data flows.


Chris Francis

Chris is with IBM Government programmes and is an innovation advocate specialising on regulatory and policy issues affected by technology change and market shifts.

Previously Chris served in multiple roles in industrial policy for the Department of Trade and Industry – including Innovation support for key business technologies, sector sponsorship for software and IT service, competitiveness and environmental issu es. Chris has a mathematics background with an industrial based PhD in computer control for energy efficiency jointly working with EA technology and UMIST. Prior to that Chris was attached to the National Physical Laboratory and Chemicals and Biotechnol ogy Innovation support for DTI. Chris also served briefly as a software developer for Ministry of Defence’s Royal Armament Research and Development Establishment.

de Freitas

Dr Sara de Freitas

Dr Sara de Freitas has recently taken up a new role as Director of Research at the Serious Games Institute at the University of Coventry where she leads an applied research team working closely with industry. The Institute is the first of its kind in the UK and it is envisaged that it will play a leading role in future developments of game-based learning. Formerly Sara worked as Lab Manager, Project Manager on development programmes and Senior Research Fellow at the London Knowledge Lab. The Lab is a collaborative venture between Birkbeck College and the Institute of Education, University of London focusing upon technology assisted learning. Sara continues to hold a visiting senior research fellowship at the Lab.

Sara also works with the UK Joint Information Systems Committee e-Learning Development Programme in the Innovation strand, exploring the applications and developments of innovative technologies upon post-16 learning. Sara’s recent report Learning in Immersive Worlds reviews the uses of game-based learning and presents a set of case studies of practice. Sara is also working with TruSim (Blitz Games), the Vega Group PLC and the Universities of Birmingham and Sheffield on a £2 million UK Department of Trade and Industry co-funded Serious Games research and development project which will develop highly immersive learning games to solve business training needs.

In 2003 Sara founded the UK Lab Group, which brings the research and development community together to create stronger links between industrial and academic research through supporting collaborative programmes and for showcasing innovative R&D solutions for the knowledge economy. Sara publishes in the areas of: pedagogy and e-learning; change management and strategy development for implementing e-learning systems and educational games and electronic simulations for supporting post-16 training and learning. Sara also works as a consultant through her recently established partnership company: Innovatech llp.


Kerry Fraser-Robinson

Kerry is President / MD, Red Bedlam.


William Garrood

William Garrood is a Strategy Manager for Ofcom, the communications regulator. His primary responsibility is managing the organisation’s work on the Public Service Publisher (PSP), proposals for intervention in the interactive digital media market to supp ort public service objectives. Details of Ofcom’s work on the PSP can be found at http://www.ofcom.org.uk/consult/condocs/pspnewapproach/. He has also worked on projects relating to spectrum charging and next generation networks. Prior to joining Ofcom, William spent five years at L.E.K. Consulting, a London based strategy consulting firm.


Andres Guadamuz

Andres is a Lecturer in E-Commerce Law at the University of Edinburgh, where he is also a Co-Director of the SCRIPT Law and Technology Centre. Andres has Bachelor, Practitioner and Notary Public degrees from the University of Costa Rica. He’s been in the UK since 1998 and obtained an LL.M. in International Business Law at the University of Hull and an M.Phil from Queen’s University Belfast. His main areas of research are open source software and licensing, in which he has published extensively, acting as a consultant for the World Intellectual Property Organization. Other research interests are: network theory, virtual worlds, Creative Commons, payment systems, technology transfer, and the interaction between technology and the law.


Oliver Goh

Oliver is Development Executive, Implenia Global Solutions and is the chief innovator behind EOLUS One a project that addresses C02 reduction, energy management, health, education and networking. It is a remarkable example of how corporations from around the world can collaborate, and innovate for the benefit of all.


Phil Guest

Phil is Managing Director UK and Regional Director Europe, Sulake (Habbo Hotel). Phil’s media career spans TV, radio, magazines and the Internet. Starting in radio on a Youth Training Scheme (YTS) aged 17 Phil soon became the Commercial Producer for Portsmouth station, Radio Victory. Having become the countries youngest producer he sought a different challenge and joined the Royal Marines. He returned to media five years later this time in sales learning his trade in classified recruitment sales before joining Emap’s consumer magazine division. In 1998 he made the move into digital media joining Capital Radio’s Interactive division. In 2001, he joined Fox Kids children’s television network as General Manager for their UK website and subsequently became Commercial Director for Europe. He joined AOL as Director of Strategic Alliances in 2004 brokering many of the company’s more significant commercial partnerships and later headed up AOL UK’s Commercial Development team.

Phil joined Sulake in February 2007 as Managing Director for Habbo UK. He expanded his responsibility soon afterwards taking on Regional Management of Habbo in Germany and the Netherlands amongst others. Phil provides an operators insight to running Virtual Worlds for a young audience. Sulake is one of the most successful operators of and its main product Habbo attracts 10 million active users worldwide every month. Phil is married with two daughters aged 8 and 10, is a keen sailor and rugby fan who nowadays keeps his commando skills tuned playing video games, which is a lot less hazardous than before!